Further Study:

How can you effectively influence different types of people?

Different people will react and respond in different ways. To understand how to communicate effectively with someone, it is useful to be aware of their personality type. 

Personality types or styles have been around for a long time, in fact about 2,500 years. The Greek physician, Hippocrates, first described them as the four temperaments associated with the four fluids (or humours) of the body. 

At any given time, someone can be any of the four personalities but people typically feel most naturally drawn to one. Often a person will display a major and a minor type. No one personality type is better than the others – each type is unique and different and you should use different approaches to communicate to each of them. 


Click on each of the sections below to understand the four Merrill-Reid personality types

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